There are thousands of ways to lose weight, but most of them won't work for YOU. You don't need the program that worked for your neighbor or best friend. You need a program that is customized to work just for you.

Here's why:

  1. Your metabolism isn't like everybody else's.
  2. Your body is starting from a state that is unique to you.
  3. What motivates one person, doesn't motivate you.
  4. You have unique food preferences.
  5. Your busy schedule is very different from your neighbor's busy schedule.
  6. What's easy for one person is challenging for another.

I've been where you are. Before becoming a personal trainer and nutrition specialist, I spent thousands of dollars trying hundreds of one-size-fits-all solutions to lose weight, but nothing worked for me until I realized that the tools I needed to get healthy couldn’t be found in any one book or DVD.

After a lot of studying and experimenting, I created my own customized program, and that’s what I’ll do for you, too. I will design a 5-week program that will enable you to drop 10 pounds because it’s based on your individual body, your goals, your motivation, and your schedule.

There is no end to the number of magazine articles, videos, books, and online programs telling you how easy it is to lose 10 pounds in a month. The truth is, losing 2 pounds a week for 5 weeks will be hard work. The good news is that I finally figured out how to actually get the job done, and I’m going to walk you through it one day at a time so that you don’t need to spend years struggling like I did.

The problem with most programs that make big promises is that they assume you’re just like everyone else. Sure, most programs will work for some people, but do you really want to go through them one by one until you find the one that works for you? How frustrating!

I’m guessing you already know what you need to do to shape up; you just need to actually do it. How many times has someone told you to just eat less and exercise more? I'm giving you permission to take a swing at the next person who gives you that advice. I'm pretty sure you've already tried quite a few variations of the eat less, exercise more approach and are totally stumped when they don’t work.

Here's the thing: the problem is not you. You need a program that is made JUST FOR YOU, and you need someone to walk you through it one day at a time.

That's exactly what you'll get as we go through the YOU—10 POUNDS LIGHTER program together.



  1. You’ll receive your Get Started Package that will include a questionnaire you will complete and return to me so I can learn more about you and your needs. The questionnaire will include information about your goals, food and exercise preferences, motivation, schedule, and health history.
  2. I'll create your workout plan for week #1 and send it to you the week before your start date.


  1. We’ll have DAILY check-ins to make sure you’re staying on track. Yes, 7 days a week. This is the most important part of the entire program. It is so easy to let a skipped workout or a slice of cake turn into an entire week of lying on the couch eating cheese and crackers. Trust me, I’ve been there too. Our daily check-ins will just be a quick email to make sure you’re sticking with the program.
  2. I will send you a new customized plan each week to be used the following week. This is another area where most programs fall short. They give you all five weeks at the beginning and you either get bored or can’t keep up. I will make sure that doesn’t happen by keeping your meals and workouts fun and fresh each week.
  3. You will have unlimited access to me via email. All messages will be returned within 24 hours. I’m committed to getting you to your goal!

AFTER THE PROGRAM: Four More Weeks of Support

  1. We will continue to have weekly email check-ins for four additional weeks to answer any questions and help ensure you’re sticking with your new healthy habits.
  2. You will continue to have unlimited support via email for four weeks to ask any questions that come up as you move forward on your own.
  3. You can sign up for another round if you feel that you still want more customized support.

YOU—10 POUNDS LIGHTER is for you if:

  1. You've tried to lose weight before and just couldn't do it.
  2. You've lost weight before and gained it all back.
  3. You know you're not going to stick to a program if you’re not held accountable.
  4. You're ready to be 10 pounds lighter in five weeks.

YOU—10 POUNDS LIGHTER is not for you if:

  1. You're not 100% committed to giving this your best shot. No one's perfect and you'll definitely have some setbacks along the way. However, you need to be willing to put in the work.
  2. You have no trouble losing weight. (Why are you still reading this?!)

Picture yourself looking in the mirror one year ago. Now get up and actually go look in the mirror. Did you achieve your health and fitness goals for the last year? No, the mirror isn’t the only measurement for success here, but it’s a fairly good indicator.

Now imagine looking in the mirror in five weeks and seeing a slimmer, healthier, more energetic you. In just five weeks you can go from feeling bloated and tired to strutting around in your birthday suit because you look and feel amazing.

We make things harder than they need to be. We expect to be able to do everything ourselves. We're so busy taking care of other people's needs that we neglect our own.

What do you want to see when you look in the mirror five weeks from now? Are you committed to getting there?

I've spent well over $10,000 on books, products, and programs over the years while trying to lose weight and I would have gladly given at least half of that for someone to create something just for me if I knew it would have saved me thousands of dollars and years of struggling. However, no one should have to pay $5,000 to be happy and healthy.

The investment for YOU—10 POUNDS LIGHTER is only one payment of $499 or four weekly payments of $139.

100% Money Back Guarantee:

I want you to feel totally confident investing in yourself. I know you've paid money for products and programs in the past, only to be disappointed, so I’m backing YOU—10 POUNDS LIGHTER with a full 30-day-money-back guarantee.

If you go through the program, do the daily action items, and don't reach your goals… just send me an email and I’ll refund your investment.

But just so we're clear, there are no refunds if you skip check-ins and workouts. I know that if you do the work, you'll see results!

Don't look in the mirror a year from now wishing you had taken action today. If you're ready to be 10 pounds lighter, just click the sign-up button below.

What people are saying about Shay and her programs:

" I signed up after giving the trial workout and sample day menu a good run and lost about 5 lbs and my hubby is noticing my thighs shrink. I only wish I had taken a pic at the beginning (the pic below is a few weeks in); I tend to build a bit of a spare-tire type padding on the back of my waist/above my is G O N E.
" Thank you so much for helping me get back into a regular workout routine. I also wanted to say how tremendously helpful the Habit Changer worksheet and the planner have been. The worksheet is so smart -- it's like an entire behavioral therapy course in three pages.
" I think I've learned more in the last month than I have in the last 30 years.
"These workouts fit perfectly into my busy schedule. I'm looking forward to the new challenges!

Don't look in the mirror a year from now wishing you had taken action today. If you're ready to be 10 pounds lighter, just click the sign-up button below.